The Rise of Glamping
Global travel company Cox & Kings, the worldâ€™s longest established travel company, recently published it's Travel Style 2018 study. The study looks at the popular destinations and trends that will shape travel behaviour in the years ahead.
According to the study, travel in 2018 is going to be about immersive experiences as opposed to specific destinations. The report predicts that in 2018 travelers will seek experiences that are defined by their personality, interests and style, most of which have been evolving over the years but will find a definite pattern in 2018.
High among the top 8 experiences in the study that will gain momentum in 2018 is the increasingly popular Glamping (short for 'Glamorous Camping') experience. Cox & Kings Group CEO, Peter Kerkar, explains the rationale behind this increasing trend:
"The growing need for experiential travel has made way for Glamping or Glamorous camping lately. Travellers want to be a part of immersive experiences without compromising on the luxuries, and glamping is the perfect marriage of luxurious accommodation and unforgettable in-destination experiences. With glamping taking various forms â€“ think Canvas tents at TUTC in the mountains of Ladakh, Safari lodges in the thick forests of Masaai Mara in Africa, igloo pods in Swiss Alpes or floating cabins on the coast of Cambodia, Glamping, clearly is one of the most popular travel segments the coming year."